The Human Signal
Creative Advocacy for a digital world that’s lost its way.
For 15 years, I’ve lived in the gears of digital marketing. I’ve built the sites, run the ads, and tracked the data. But lately, I’ve noticed a problem: the "machines" we’re building are starting to drown out the humans they were meant to serve.
Founders are burnt out by the "Frankensteins" they’ve created. Customers are retreating from the noise. Everything is "optimized," yet nothing feels real.
I’m Sarah. I help you find the quiet again.
Who Are You?
I work best with founders who feel "unoptimized," aka people who are tired of the hustle, wary of the complex systems they’ve built, and ready to reclaim their name from their resume.
One Week. One Flat Fee. No Retainers. Just Clarity.
My Approach: The Creative Advocate
I don't just "fix tech." I use my background in Journalism, Psychology, and Technical Strategy to ensure your business supports your life and respects your customers' experience.
The Journalist: I look for the truth of your story in a sea of AI-generated noise.
The Psychology: I ensure your customers feel safe, seen, and respected when they land on your page.
The Professor: I translate complex technical messes into simple, actionable paths.
The Framework: A Digital House Built for Humans
Before we dive into the technical "pipes," we look at your business through the lens of hospitality. Your marketing isn't a funnel; it’s a home.
It begins on The Porch, where your homepage and "About" narrative set the tone for a warm, authentic first impression.
We then move through The Hallway, auditing the technical and navigational friction points to ensure your guests can move with ease.
Finally, we settle into The Conversation, where your automated email sequences are rewritten to replace "marketing-speak" with your actual human voice.
By addressing these three stages, we shift your digital presence from a series of hurdles into a welcoming invitation.
Choose Your Path
The Handshake Audit (LITE)
I’ll show you the way.
A deep-dive video (Loom) audit of your Porch, Hallway, and Conversation.
Included:
A prioritized action checklist of technical and copy fixes.
A strategic blueprint for your human-centric marketing.
Asynchronous support for your follow-up questions.
Price: $850.
The Digital Handshake Reset (Full)
I’ll take you there.
A full week of my dedicated attention to implement the changes for you.
Included:
A 1-hour kickoff strategy call.
Hands-on technical and copy implementation.
A complete rewrite of your core email sequences.
A final "Owner’s Manual" handover.
Price: $3,000.
While I love a clean GTM setup and a high-ranking keyword, I never forget that there is a human being on the other end of every click. I build strategies that treat your audience like people, not 'traffic.' Because at the end of the day, marketing should feel like a conversation, not a high-speed chase.
Let’s Build the Human Foundation
I’m currently "touching grass" and moving at a human pace, but if you’re ready to make your digital world feel safe and functional again, my door is open.
Working with Sarah is like striking gold! In the ever-changing landscape of digital, social, and content marketing, Sarah continues to develop cutting-edge strategies for her clients and partners. She demonstrates an obvious commitment to continuous education that keeps her breadth of industry knowledge sharp, all while communicating her expertise in easy-to-understand terms. Sarah is approachable, professional, skillful, and genuinely interested in helping your business grow!
— Katie