Learn More About My Digital marketing work
About my experience
I'm a digital marketing specialist focusing on authentic dialogue between a business and its customer base. I utilize digital media and content as a means to attract the intended audiences of each business to increase conversions and decrease unintended expenses due to ill-aligned marketing strategies.
Along with digital marketing, I also work in public relations, social media marketing, and content creation. Using these additional skills, I can create buzz around the companies I work with and use multi-faceted skills to get businesses noticed and people talking and interested in the business itself.
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Social Media Management and Marketing
Helped optimize the social media account for KG Strong, a Philadelphia-based strength training gym through Reels creation which helped increase the visibility of the brand to showcase new workout classes, events, and promotion of the brand itself.
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Search Engine Optimization (SEO)
Researched and organized content based on client offerings for Beth Lawrence Meetings & Events, a Philadelphaa-based event planning and management company that created pillar pages with keyword-focused topics, portfolio pieces, and questions focused on the user’s intent and also, utilized Tech SEO best practices to increase page load speeds and user experiences.
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Content Creation and Marketing
Designed and optimized the weekly e-newsletter for Sass Magazine, a Maryland-based online and print publication company, to a subscriber list of 4,000+ which includes weekly articles, event promotion, sponsored posts, and spotlights of local businesses and advertisers.
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Website Optimization (UX/UI)
Created wireframes for the Christine B. Foundation, a Maine-based cancer nonprofit, for an improved website with easy navigation, intent-based search, and SEO opportunities within the new layout experience.
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Public Relations
Created a public relations campaign strategy focused on the local Philadelphia author, Courtney Hunter, and helped draft press components such as press releases, media alerts, and event pitches for the book launch.
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News Writing and Reporting
In charge of the Belvidere, Washington, and Hackettstown NJ beats for The Express-Times, an Easton PA publishing company part of LehighValleyLive, in which I would attend events and meetings, interview in person or via phone, and edit stories. I was also permitted to pitch stories about local newsworthy events as news came in.