The Continuation begins with a 45-minute phone consultation which is similar to our Foundation and Creation offerings. During this session, we delve into your objectives, challenges, and current marketing strategies and find a way to optimize this strategy to make marketing suck WAY less and allow me to take over the reins.

Following our discussion, I'll look at your digital assets, promotional content, social media presence, and any other relevant marketing pieces which ends with a strategic audit that highlights strengths, weaknesses, and actionable next steps. This initial phase sets the foundation for all our collaborative efforts.

You will receive a detailed strategy audit with insights into your current marketing performance and suggest changes and optimization based on specific needs that we addressed on our phone call. We evaluate your branding consistency, target audience engagement, content optimization, and more while providing a data-driven analysis -- without sounding OVERLY technical because that's no fun. My goal is to empower you with the knowledge and direction necessary to take your marketing to the next level and offer a collaborative environment with us to brainstorm, optimize, and have me regularly implement your marketing for you.

The Continuation is our bespoke concierge service so after the call and audit, this service includes the regular creation and upkeep of four marketing channels that we will collaboratively select based on your goals. These may include:

1. Website Management: Your website is where we want customers to end up. My goal is to keep it up-to-date, optimized for user experience, and aligned with SEO best practices to attract the right audience.

2. Social Media Marketing: I'll create and manage engaging content across social media platforms, engage audiences and conversation, and build community to bring that pipeline back to your website and the main action you want customers to take.

3. Email Campaigns: I can help ideate and lay out targeted email marketing campaigns that resonate with your audience, increasing engagement and conversions.

4. Content Creation: Engaging, high-quality content is the goal and also the biggest pain point for most of my clients. How the heck do you stay up-to-date with all of this while running a business?! I'll handle blog posts, articles, graphics, and any other content necessary to maintain a dynamic and engaging online presence.

The Continuation ensures that every aspect of our time working together is tailored to your unique needs. Whether it’s specific requests, strategic pivots, or ongoing assessments, I'm here to provide knowledge, expertise, and assessments to continue to grow your business.

There is individuality in every brand I work with and I always align efforts with YOUR vision, crafting marketing solutions that are as unique to your business.